CHRIS CRATTY

Working for the America's Cup Event Authority I designed branding, collateral, promotional material, and advertising for all America’s Cup World Series, Louis Vuitton Cup and 34TH America’s Cup events throughout multiple countries.  Developed creative design concepts that met business objectives and advanced brand strategy. I worked collaboratively with sales, marketing and other cross-functional partners; coordinated the design and layout of effective sales collateral and Keynote and PowerPoint presentations. I also assisted in the design of event merchandise and supervised multiple external vendors to ensure adherence to the brand guidelines.